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Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking success in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – a record for an F1 team – after the McLaren team were valued at £3.5 billion in a change of ownership structure last September.

The Austrian executive, who owns a 33% stake of Mercedes F1, plans to divest a shareholding approximately five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

The other shareholders in the team are Mercedes and industrial group Ineos Group, who both hold a third of the enterprise.

An official representative stated: "We are providing no official statement on this. The management structure of Mercedes F1 stays unaltered, and all three partners are fully committed to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

The deal would represent a significant increase in value of Mercedes F1 after Ineos bought its stake for £208 million in 2022.

The rise demonstrates the growth in market values of F1 teams in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and earned more than $630 million (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports film to date.

Current Standings

The Mercedes team are second in the team standings, trailing McLaren Racing, with three races remaining in the current championship.

Their lead driver British driver George Russell has won two of the 21 races so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Sarah Palmer

A tech journalist and gaming analyst with over a decade of experience covering digital trends and interactive entertainment.

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